There was also a silent auction.

you can reduce your investment in less effective channels and direct it toward those that will yield the best ROI.Nine out of ten travelers said they read reviews before choosing an experience.

You can do this by allowing them to accumulate points over time and redeem them after a certain number of tours.A recent study found that 68% of millennial travelers look for reviews no older than three months to gain the freshest perspective.Imagine that 430 people visit your homepage.

be prudent to allocate more resources toward Instagram-worthy videos and beautiful Facebook photos.Tracking the important metrics in your business will motivate and push you towards improvement.

tools like Google Analytics can help you figure out which channels bring the most traffic to your website.

then you can rightly optimize your site for mobile in order to improve conversion rates (more on this later).You can incorporate the topics you come up with in your web content or even market your offering in line with these trends.

The secret here is to go for keywords with a good search volume but that are not overly competitive.The map you come up with will help you discover what content to build.

and actionable tips on how to effectively do keyword research.Google can identify your webpage as relevant for a particular search query and rank you on the results page where travelers can find you.