SANTA MONICA —Manzanar.

youll be able to gather various insights concerning your business.Some traffic sources will inevitably work better for you than others.

you can reduce your investment in less effective channels and direct it toward those that will yield the best ROI.Nine out of ten travelers said they read reviews before choosing an experience.You can do this by allowing them to accumulate points over time and redeem them after a certain number of tours.

A recent study found that 68% of millennial travelers look for reviews no older than three months to gain the freshest perspective.Imagine that 430 people visit your homepage.

be prudent to allocate more resources toward Instagram-worthy videos and beautiful Facebook photos.

Tracking the important metrics in your business will motivate and push you towards improvement.Enables you to understand search intent.

The subgroups can then be used in creating individual posts on your tours website.You will come up with a clear picture of what keywords you are targeting in your:Home pageProduct pagesBlog postsBooking pageVarious landing pagesAs a result.

and how you can address those queries using content on your website and therefore drawing in traffic which can convert into sales for your tours or activities business.You can then create a different post/ webpage containing keywords that fall within another group.